People liking Mamdani and telling Cuomo off already support Mamdani. If the goal is to expose Mamdani to newcomers/fence sitters, views from lurkers and such are what gets voters.
In other words, a high like ratio… feels nice. But if it doesn’t translate to more engagement (and it clearly does not, otherwise Twitter would be prioritizing serving Mamdani’s post), those likes aren’t translating to impact. In fact, hating on Cuomo drives more engagement in his favor because the Twitter algorithm knows outrage is engaging, and will expose more viewers to it.
If you look now, Mamdani’s tweet currently has 20x the retweets and 30x the likes. Most of the replies to Cuomo are telling him off.
Twitter shows Cuomo to more people, hence the views, but engagement is higher for Mamdani.
Exactly!
People liking Mamdani and telling Cuomo off already support Mamdani. If the goal is to expose Mamdani to newcomers/fence sitters, views from lurkers and such are what gets voters.
In other words, a high like ratio… feels nice. But if it doesn’t translate to more engagement (and it clearly does not, otherwise Twitter would be prioritizing serving Mamdani’s post), those likes aren’t translating to impact. In fact, hating on Cuomo drives more engagement in his favor because the Twitter algorithm knows outrage is engaging, and will expose more viewers to it.