I gotta say, there’s a sentiment that nobody has ever said anything on the internet that’s ever changed anyone’s opinion about anything. And it is not a damning indictment of the internet nearly as much as folks who live by the theory.

But maybe they’re right enough that it doesn’t matter. A thousand hours of posting could be spent doing something more productive in swaying public opinion. Maybe “Ender’s Game” is a lie and you cannot actually post your way to the Presidency. I mean, I certainly can’t think of anyone who went so ham on social media that they reshaped an entire nation’s political philosophy.

But also, maybe there’s a negative valiance to posting. Perhaps it’s just harder to post your way into people’s hearts and fill them with love. But its comparatively easy to post your way into their amygdalas and drive them insane.