Meta will allow political ads on its platforms to question the outcome of the 2020 US presidential election, part of a rollback in election-related content moderation among major social media platforms over the past year ahead of the 2024 US presidential contest.
The policy means that Meta, the parent company of Facebook and Instagram, will be able to directly profit from political ads that boost false claims about the legitimacy of the 2020 election. While the company will allow political advertisements to claim that past elections, including the 2020 presidential race, were rigged, it will prohibit those that “call into question the legitimacy of an upcoming or ongoing election.”
The change is part of a year-old policy update but has not been widely reported. The Wall Street Journal reported Meta’s ads policy change earlier Wednesday.
This is the best summary I could come up with:
The policy means that Meta, the parent company of Facebook and Instagram, will be able to directly profit from political ads that boost false claims about the legitimacy of the 2020 election.
Meta’s broader electoral misinformation policy continues to prohibit content that could interfere with people’s ability to participate in voting or the census, such as false claims about the timing of an election, according to the company.
YouTube said in June that it would no longer remove content featuring false claims that the 2020 US presidential election was stolen, reversing a policy instituted more than two years ago.
YouTube’s ad policy continues to prohibit claims that are “demonstrably false and could significantly undermine participation or trust in an electoral or democratic process.”
Separately, Meta said earlier this month that it would require political advertisers around the world to disclose any use of artificial intelligence in their ads, starting next year, as part of a broader move to limit “deepfakes” and other digitally altered misleading content.
It also said it would prohibit political advertisers from using the company’s new, artificial intelligence tools that help brands generate text, backgrounds and other marketing content.
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