No, this is Capitalism and our culture. There were and still are societies where there is very little competition between individuals or even where the concept of “competition” is unknown.
This works with small communuties living naturally, like tribes in South America. But I think with technological advancement and a cultural shift towards are more social and less individualistic society this could also work on greater scales.
“Man there are so many checkpoints ok first one check second one check third one check fuck there is even another column of checkpoints fourth one check yeah I’ll probably check them all let’s just have a quick little look at that big interesting blob at the bottom and then I’ll finish those checkpo… Fuck you” *never actually finishes reading everything