MoffettNathanson estimates that US pay-TV lost a total of about 900,000 subs in Q3 2023 – a worst-ever third quarter for the industry. That poor result left US pay-TV shrinking at a record pace of 7.3%.
US pay-TV subscriber base eroding at record pace::undefined
In the old days flow TV was max 25-30% ads, how can people live with 50% ads? At that rate it will be “Find the content” so in a few years with 90% ads watching a 45 minute show would take 7.5 hours.
Tiktok itself is the worst. I actually like the core of tiktok, but JFC does every other video literally have to be an ad? I actually think it’s like 3 out of 5 videos to be honest.
I would watch about 16 minutes before giving up.
In the old days flow TV was max 25-30% ads, how can people live with 50% ads? At that rate it will be “Find the content” so in a few years with 90% ads watching a 45 minute show would take 7.5 hours.
There won’t be 45 minute shows. It’ll be “Ow, my balls!” and cut to commercial.
Looking forward to 50 seconds commercials and 10 seconds tik-tok videos, but that’s just YouTube.
Tiktok itself is the worst. I actually like the core of tiktok, but JFC does every other video literally have to be an ad? I actually think it’s like 3 out of 5 videos to be honest.