He shows he is a dick, but his statements are marketing deciders. Like we coukd sell plus sizes but larger thighs would rub and pill the material, doing 2 things: forcing a different material to resist wear thus changing many manufacturing/auppliers, look of product, or leave it same as the rear of product line and have a brand look worn out. Rather than deal with either of those they chose to keep demographic narrow. This happens in various markets and products besides clothes, but typically the CEO is making decisions in private with more careful wording.