“New Kia cars are not being released to Ontario dealerships — and reportedly many more across the country — to sell. Instead, they’re being stored on this compound, 30 kilometres south of Kitchener, Ont. and allegedly on other similar compounds across Canada.”
This is the best summary I could come up with:
“All of you are gonna be very unhappy with me today,” said Kia’s central region manager Vince Capicotto as he outlined the plan, which he said would roll out nationally.
As Capicotto delivered the news, Kia employees on the conference call — their microphones muted — started to type comments in the chat box.
One Ontario Kia manager Go Public spoke to said the squeeze on car inventory right before the holidays is a tough financial burden for all kinds of staff at dealerships.
Franchise owners will, of course, make less money, he said, and sales staff heavily rely on commissions — which only materialize once a customer receives the vehicle and pays in full.
Then the pandemic hit and supply chain issues — such as a shortage of semiconductor chips — severely affected the availability of inventory for all car manufacturers.
Kia customers already endure some of the longest wait times in the industry, according to car expert Prymak, who called it a major problem.
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