Google Will Turn Off Cookies for 30 Million People on January 4::Google’s cookie-killing “Privacy Sandbox” project is finally set to begin.
In place of cookies, Google has introduced a new set of tools that makes the Chrome browser itself keep tabs on what you’re doing online.
So instead of cookies which can be blocked or deleted relatively simply there’s spyware baked directly into the browser. How is this an improvement for the user?
It’s not, it just blocks others from tracking you, giving Google a stronger monopoly
The user? Why would Google care about the user? They don’t even care about their advertisers.
Privacy Sandbox from fucking Google… Lol.
That’s like a terrorist offering protection services.
All your tracks are belong to us. /s
What a load of bullshit.
This is the best summary I could come up with:
For the past 30 years, websites and tech companies have used so-called “third-party cookies” as the primary way to track consumers online.
But most people don’t bother to change browsers, and if nothing else, Google’s shiny new version of Chrome is a step forward for privacy because it reveals less information about you and what you’ve been up to on the internet.
“We are making one of the largest changes to how the Internet works at a time when people, more than ever, are relying on the free services and content that the web offers,” said Victor Wong, Google’s senior director of product management for Privacy Sandbox, told Gizmodo in an interview in April, 2023.
These moves are a big deal because the vast majority of internet users are on Chrome, which means when Google is done with its cookie killing, they’ll essentially be dead for good.
If you see a popup in Chrome on January 4th, that means you’re in the test group of 1% of users who are getting “Tracking Protection” by default, which is Google’s name for the cookie-blocking tool.
Google is working to single out the bad cookies and save the good ones, but some things will inevitably break in the early stages.
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Damn they just keep coming up with shit ideas one after the other