Black Friday e-commerce spending popped 7.5% from a year earlier, reaching a record $9.8 billion in the U.S., according to an Adobe Analytics report, a further indication that price-conscious consumers want to spend on the best deals and are hunting for those deals online.
“We’ve seen a very strategic consumer emerge over the past year where they’re really trying to take advantage of these marquee days, so that they can maximize on discounts,” said Vivek Pandya, a lead analyst at Adobe Digital Insights.
Black Friday’s spending spike reflects a consumer who is more willing to spend than in 2022, when gas and food prices were painfully high.
Pandya noted that impulse purchases may have played a role in the Black Friday growth since $5.3 billion of the online sales came from mobile shopping. He noted that influencers and social media advertising have made it easier for consumers to get comfortable spending on their mobile devices.
They are gonna keep on increasing prices even if no one buys. That’s what is currently driving any remaining spending. It’s 100 now or 150 later.
I’m by no means saying it’s right it wrong to spend now vs later but I know for a fact they will always charge more eventually.
Collectively if a large group of people quit buying a product or service it would absolutely drive prices down. Thinking that these companies are just increasing prices for no other reason than greed is naive. It’s far more sinister.