With Lego seemingly pumping out more sets than ever — what happens to the sets that don’t sell through? Is that left to the retailer to deal with? Or can they send unsold inventory back to Lego? Does it all just end up at discount stores, or does Lego reuse parts from unsold sets to repackage in newer sets?
This is not uncommon in retail, but it’s probably not something Lego does. Target and WalMart put sets on clearance and they do show up at discount stores so it seems unlikely that sending them back is an option.
Repackaging parts would be more work than making new ones, so they leave that to online resellers.