Relevant bits

YouTube TV launched in 2017 for $35 a month, but the base package is $72.99 after the latest price hike in March 2023. Google’s “$600 less than cable” claim was challenged by Charter, which uses the brand name Spectrum and is the second-biggest cable company after Comcast. The National Advertising Division (NAD) previously ruled in Charter’s favor but Google appealed the decision to the NARB in August.

“Charter contended the $600 figure was inaccurate, arguing that its Spectrum TV Select service in Los Angeles only cost around $219 a year more than Google’s YouTube TV service,” according to a MediaPost article in August.

A Google ad claimed that YouTube TV provided $600 in “annual average savings” compared to cable as of January 2023. A disclosure on the ad said the price was for “new users only” and that the $600 annual savings was “based on a study by SmithGeiger of the published cost of comparable standalone cable in the top 50 Nielsen DMAs, including all fees, taxes, promotion pricing, DVR box rental and service fees, and a 2nd cable box.”