https://www.bloomberg.com/news/features/2023-10-10/has-bog-iger-lost-the-magic-inside-disney-ceo-s-billion-dollar-crisis?embedded-checkout=true
Iger's deputies are pushing him to consider a bolder transformation of Disney from gaming licensee to gaming giant through, say, an acquisition of...
IIRC, Lucasarts had a massive legacy reputation as a publisher, but toward the end of its life, the public perception of Lucasarts had soured after the cancellation of Star Wars Battlefront 3. According to the developer Free Radical, Lucasarts cancelled the game, didn’t pay the developer for creating a “99% finished” game, the developer went bankrupt, and then all the assets fell into Lucasarts’s hands since it was their IP. These assets were then repurposed to create Renegade Squadron for the PSP.
Or, you know, you could have kept lucasarts around. Pretty sure they were still a thing and pretty well respected at the time of the acquisition.
EDIT: Shortsighted corpo scum don’t even understand the value of the thing they spent unimaginable amounts of money on, smh.
IIRC, Lucasarts had a massive legacy reputation as a publisher, but toward the end of its life, the public perception of Lucasarts had soured after the cancellation of Star Wars Battlefront 3. According to the developer Free Radical, Lucasarts cancelled the game, didn’t pay the developer for creating a “99% finished” game, the developer went bankrupt, and then all the assets fell into Lucasarts’s hands since it was their IP. These assets were then repurposed to create Renegade Squadron for the PSP.
https://www.gamespot.com/articles/battlefront-3-was-99-percent-done-when-canceled/1100-6400833/
Damn that’s really shitty and such a shame that lucasarts would do that.
Business majors ruin everything.
No exceptions.