Deepfake celebrities begin shilling products on social media, causing alarm::Hanks and other celebrities have recently become targets of AI-powered ad scams.
“We didn’t see this coming.” - nobody.
Yea it’s a pretty bleak and dystopian future ahead. This next US election is going to be wild.
Not just in the US.
Believe it or not, people outside the US also have computers and elections lol
Where’s your proof
I am outside the US, but it’s the next big, global election. You’ll watch it, I’ll watch it, the world will watch it.
And the fact that it could very well be the end of any semblance of democracy the US has left if Trump and his ilk get power again.
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My favorite method is not give a single fuck about the opinion of any celebrity. But fuck ads in general
What if someone tries to impersonate someone with a high reputation such as a professional or a politician?
I’m not saying deepfakes aren’t a problem, they’re extremely worrisome for the future trustworthiness of any visual media, just that people shouldn’t listen to celebrities.
Thank you for the suggestion for YouTube
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Teenagers? Weren’t you young and naive too once?
I guess if you’re stupid enough to buy a dental plan based on Tom Hanks’s recommendation, you’re also dumb enough to think Tom Hanks still looks that young.
Did anyone ever think that celebrities that appeared in advertisements actually used or liked the products they are paid to promote?
This seems like false outrage.
I think the issue is more that people think something is legitimate, and when they go to purchase it or something they get their identity stolen
The celebrities may pay lip service to that, but really they’re concerned about unlicensed use of their image.
Oh my sweet summer child
Been going on for years already,… They only noticed this now? 😅
This is the best summary I could come up with:
The next day, CBS anchor Gayle King warned of a similar scheme using her likeness to sell a weight-loss product.
Also on Monday, YouTube celebrity MrBeast posted on social media network X about a similar scam that features a modified video of him with manipulated speech and lip movements promoting a fraudulent iPhone 15 giveaway.
As we’ve warned, convincing AI deepfakes are an increasingly pressing issue that may undermine shared trust and threaten the reliability of communications technologies by casting doubt on someone’s identity.
Currently, companies like Google and OpenAI have plans to watermark AI-generated content and add metadata to track provenance.
Meanwhile, social media networks will likely need to step up moderation efforts, reacting quickly when suspicious content is flagged by users.
Almost a year later, with technology advancing rapidly, a small taste of that chaos is arguably descending upon us, and our advice could just as easily be applied to video and photos.
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“Elon has an invention that can turn anyone in to a millionaire in 30 days!”
These celebrities should be making $60,000 to $150,000 like the rest of us anyways. What the hell do they produce
Many actors make that, or much less. The big names put asses in seats though. No one is paying money to watch my loser brother in law pretending to be stranded on an island yelling at volleyballs.
