"I grew up watching Star Trek with my dad who is single handedly responsible for turning me into a fan,” said Mescudi. “The most important thing to me is to be as authentic as possible. Star Trek’s mission has always been about having a hopeful future and when I was first approached about this project it was the perfect marriage of all the things I believe in – being brave and a hero by doing what’s right and fighting for freedom. I can’t wait to share my love of this incredible franchise with the world.”
Thank you for posting. I see that you honestly tried to answer my actually pretty rhetoric question. That is nice of you and I respect your kind behaviour. However - I still don´t see how this person is more relevant for star trek than any of us is. We all grew up watching it and we all love star trek. There seems to be nothing about that musicians connection to the show that would justify a feature like this afaik.
If there was some kind of connection between the person and the franchise before, that would mean it´s not just an arbitrary marketing campaign to milk the cash cow that star trek is.
They would have had to have had a previous arbitrary marketing campaign in order for this one to be authentic? I’m struggling to understand the boundaries of acceptability here.
What if the purpose is to attract new audiences to the franchise who have different tastes than the existing core?
To do that, having an established rapper embrace the franchise and play an original character in Fortnite, makes sense from an outreach point of view.
The franchise doesn’t exist just to serve older folks like me who’ve watched everything since 1966, nor will it survive if it focuses on appealing to the fans who were drawn in by the 90s Berman era shows.
Well if you know this musician and love his music it´s obvious why you are happy about the collaboration with ST and I am happy for you. When trying to understand my reaction please consider that unlike you, there are also Star Trek fans who are not interested in “Kid Cudi” at all.
From last month’s announcement:
Thank you for posting. I see that you honestly tried to answer my actually pretty rhetoric question. That is nice of you and I respect your kind behaviour. However - I still don´t see how this person is more relevant for star trek than any of us is. We all grew up watching it and we all love star trek. There seems to be nothing about that musicians connection to the show that would justify a feature like this afaik.
Why does it need “justification”? What would it mean to be “more relevant to Star Trek than any of us”?
If there was some kind of connection between the person and the franchise before, that would mean it´s not just an arbitrary marketing campaign to milk the cash cow that star trek is.
They would have had to have had a previous arbitrary marketing campaign in order for this one to be authentic? I’m struggling to understand the boundaries of acceptability here.
It´s fine. We don´t need to understand each other. You are nice, so I enjoyed talking to you anyway.
Here’s a completely different take.
What if the purpose is to attract new audiences to the franchise who have different tastes than the existing core?
To do that, having an established rapper embrace the franchise and play an original character in Fortnite, makes sense from an outreach point of view.
The franchise doesn’t exist just to serve older folks like me who’ve watched everything since 1966, nor will it survive if it focuses on appealing to the fans who were drawn in by the 90s Berman era shows.
I love his music, and I love star trek. That’s all the connection I need to be happy about this.
Well if you know this musician and love his music it´s obvious why you are happy about the collaboration with ST and I am happy for you. When trying to understand my reaction please consider that unlike you, there are also Star Trek fans who are not interested in “Kid Cudi” at all.
Sorry the franchise didn’t cater to your unique needs and interests this one time…