Chipotle is great for kids and people who want the same flavor profile. My kids love Chipotle mostly because they don’t want strange foods or new flavors. Most kids (and some adults) eat a handful of foods and don’t want surprises. My eldest is starting to branch out to new foods now that he is firmly in his teens. But the youngest won’t touch anything new.
The independent Mom and Pop Mexican restaurant may have much better food, but it doesn’t taste the same. Which is great for people who have much more varied pallets, not so much for kids and adults who don’t.
Consistency is the reason.
Chipotle is great for kids and people who want the same flavor profile. My kids love Chipotle mostly because they don’t want strange foods or new flavors. Most kids (and some adults) eat a handful of foods and don’t want surprises. My eldest is starting to branch out to new foods now that he is firmly in his teens. But the youngest won’t touch anything new.
The independent Mom and Pop Mexican restaurant may have much better food, but it doesn’t taste the same. Which is great for people who have much more varied pallets, not so much for kids and adults who don’t.