• DragonAce@lemmy.world
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    1 year ago

    They called it the “Disney Vault”. They did the same for VHS too, they would re-release old movies onto VHS for a limited time and then it would “Go back in the Vault”. Its an annoyingly effective marketing scheme and I hate that almost all studios do this with their shows and movies now.

      • irotsoma@lemmy.world
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        1 year ago

        Yeah, just not as effective after VHS since you only have to buy it once, or just illegally copy someone else’s. I think that’s what Netflix mostly was used for in the DVD days. Rent the movie to be copied and shared.