Many struggling cinemas depend on sales of pricey food and drink as ticket revenue mainly goes to film studios. But does banning outside supplies really add up, asks Stuart Heritage
Maybe we could all stop the BS and charge what it takes to run a theater then charge what the food really costs? $1 bag of popcorn, $1 soda, candy near cost.
If you charge at cost then you don’t make a profit, you only generate revenue that isn’t sufficient to cover expenses. I’d be fine if a regular popcorn and drink was $10, it’s when it’s $15+ that you’ve lost me.
Maybe we could all stop the BS and charge what it takes to run a theater then charge what the food really costs? $1 bag of popcorn, $1 soda, candy near cost.
If a ticket needs to be $25 make it $25
If you charge at cost then you don’t make a profit, you only generate revenue that isn’t sufficient to cover expenses. I’d be fine if a regular popcorn and drink was $10, it’s when it’s $15+ that you’ve lost me.