Online Ratings Are Broken | Companies aren’t asking for your feedback. They’re begging you for data.::Companies aren’t asking for your feedback. They’re begging you for data.

  • andallthat@lemmy.world
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    1 year ago

    I’m assuming by “need my rating” you mean “need to be rated positively” (and not “need my honest feedback so they can improve their product”).

    If so, I do that too, but I think the article has a point that a 5* review can now be more like a vote of “I wish more people bought this/supported this company” than “this product is really top notch”. This is much more useful to companies than it is to other buyers.

    • Moobythegoldensock@lemm.ee
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      1 year ago

      Nowadays, a 5* means “This employee did ok” and a 4 or lower means, “They’re the worst employee in the history of the universe.”

      Source: Work in an industry that uses this stupid system.

      • QuarterSwede@lemmy.world
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        1 year ago

        Funnily enough, when ratings were 1-10 people more accurately gave their feelings about an experience. 1-5 started being used to simplify reviews but it really didn’t. It just made them all useless.

            • Moobythegoldensock@lemm.ee
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              1 year ago

              Nah, most businesses are using the top box score. 9-10 gets 1 point, any other score gets 0 points. Then they add up all the 1s and take it as a percentage of the total. If your percentage isn’t high enough, you get your pay deducted or fired.

              8 and 1 count exactly the same: 0 points.

      • naught@sh.itjust.works
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        1 year ago

        I had a product arrive from etsy fairly cheaply packaged and partially nonfunctional until I took it apart and reassembled it. 5 stars for the indie seller tho