One of Reddit’s biggest communities is suggesting users move to Discord r/malefashionadvice, the biggest Reddit community still inaccessible in protest of Reddit’s new API pricing, is encouraging its users to congregate on Discord and view guides on Substack.
They probably already know how to use Discord, so they think that it’s easier to migrate their community to a service that they already understand vs. researching an alternative, learning how it works, and then trying to migrate their community.
Also, a lot of their members are probably on Discord already, so you don’t have to try to convince them to sign up for a new service on top of everything else I mentioned earlier.