• cybersandwich@lemmy.world
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    7 months ago

    They are trying to insure their company survival. Imagine if they didn’t put money into R&D for a car and something happened where, for example, Google produced one or EVs really took off in a big way. Or self-driving cars became a reality.

    They’d be sol.

    So you’ll see companies like apple, meta, etc try a lot of different things as they attempt to read the tea leaves. They are one big tech breakthrough away from being irrelevant.

    I’ve been predicting for a while though that siri will be turned into an AI that runs locally using the metal cores.

    I’m genuinely surprised they haven’t dropped that on us and are focused on VR.

    • RedFox@infosec.pub
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      7 months ago

      Of course, this is a very accurate and a good point.

      When we look at companies who are trying to actually innovate something new/cool and not just produce a product that serves a known or well defined problem, it does seem that they’ll do a lot of hit and miss.

      It’s interesting to contrast that to a company like Microsoft, where they also need to meet their Invester focused/bottom line oriented mandatory growth requirements ( which I don’t like the American corporate shift in this way), their way of doing so in the computing world was to buy up everything/one and take steps a lot of people considered anti-trust/monopoly moves.